The American society’s need for sports recreation casts a whole new light into the eyes of the athletic clothes representing the athletes and their causes for performing. This is evident in various sports that are sponsored by companies such as adidas, under armor, and Nike. All of these essential companies must use their creative design imaginations in order to created an outfit appropriate for all types of athletics, from swimming to field hockey. I never realized all of the effort the companies had to put in, in order to design works of wearable, breathable, and flexible clothing until I entered play in collegiate athletics. Just as fashion designers come out with the latest season’s trends, so do the athletic companies. They incorporate the season’s latest colors and newest invented fabrics in order to create a product designed especially for athletes. For example, the UC Davis Field Hockey team is sponsored by adidas who must make sure they satisfy every need the team desires. For hot climate weather in California, breathable fabrics are a necessity. It takes time and effort for one to design a fabric for such conditions. The fashion of athletics is really seen when teams have themed games such as, breast cancer awareness, where the designer’s main focus must incorporate pink. The pink must not be overwhelming, yet must convey the message and awareness of the breast cancer. UC Davis sported this attire and I noticed the affect it had on the team as a whole. The attention to detail in the uniforms not only represented a united whole, but a professional, athletic, and caring group of individuals who used athletic clothes to convey an important message.
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