In the movie Objectified, everyday objects are given a closer look inside their creation and purpose. Hidden behind these specific objects are essential narratives, which ultimately design a useful tool for all of humankind. All of the designers interviewed had one common goal in mind, and that was to improve everyday items for consumers without them really thinking about steps the object underwent. They wanted the consumers to only pick up the object and for it to be simple to use, without any struggle. Together both Form and Content created the final object. According to Lauer and Pentak in their book Design Basics, form “when referring to objects, is it the shape and structure of a thing”(Lauer and Pentak 289). They also define content as “an idea conveyed through the artwork that implies the subject matter, story or information the artist communicates to the viewer”(281). The interaction between form and content are essential to create a product for their consumers. The three phases of modern design give light into the specific roles both form and content use. First is the formal relationship of an object (traditionally accepted). Second is the symbolism of content, which help give form to the designer. For example this could be from little rituals such as, coffee makers, forks, or knifes. Last is the design-contextualized sense of technology, and the relationship between human and object. The form represents function, which is essential when creating an object with easy accessibility. Jonathan Ive from Apple says he develops form for people, he wants his consumers to feel like his design of the computer is inevitable. His consumers must feel that there is no other possible way, in which this product good be designed. Good design is aesthetic, innovative, honest, unobtrusive, consistent, in detail, environmental, and has as little design as possible. In the end both form and content work together to create an easy accessible product, which requires few issues for the consumer.
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